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Why Choose Forculus Strategic Communications?

Forculus Strategic Communications is a young, dynamic, small, minority owned, strategic planning, communications, and public affairs solutions consultancy firm with a significant breadth of experience, superior qualifications and unmatched access to key players in media, government and the Puerto Rico business community.

Anchored in the sterling credentials, gold-standard reputation and 100 years of collective experience in communications and public affairs of its two Principals, Francisco Javier Cimadevilla and Adriana Benítez, its Associate, José Luis Cedeño, and its Senior Marketing Director, Eugenia Valdés-Balsinde, the firm can tailor specific team-solutions for virtually any project by drawing from a significant pool of professional resources at its disposal both within and outside the firm.

Forculus—its named inspired by the Roman god protector of the door—stands for the proposition that effective communication is the door to sustainable business success.

Since its founding in 2009, Forculus has served an impressive roster of private business clients and government agencies. In recent years, it has developed particular expertise in support of complex private sector energy, surface and maritime transportation, health and information technology infrastructure operations with extensive public relations and community outreach requirements.


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Government Experience

Our four-year engagement in all communications, media and community outreach matters for the Financial Oversight and Management Board for Puerto Rico is perhaps one the most illustrative of the breadth and depth of the services we can render for our clients. As communications and public relations agency of record for the FOMB since its inception, we planned and executed all of its communications, media management and public relations outputs, including the design and production of its graphic identity; design and management of its webpage; design and production of all of its public meetings, both in Puerto Rico and New York, including their simultaneous livestream transmission via Internet in English, Spanish and Sign Language; research, drafting and distribution of all press releases and other official statements; research and drafting of issue briefings for Members and staff; media management of both local and national press, radio, TV and electronic outlets; “ghost” writing of all op-eds and columns published by Members and Senior Staff; drafting of all keynotes and other public speaking engagements of the FOMB Chairman; collaboration in the drafting and editing of official FOMB correspondence, congressional testimony and other public statements, among many other functions.

In addition to its private sector clients, since 2021, Forculus has been serving as outside Communications Advisors to the Governor of Puerto Rico, Pedro R. Pierluisi; the Executive Director of the Financial Advisory and Fiscal Agency Authority and Puerto Rico Secretary of State, Omar J. Marrero; San Juan Mayor Miguel Romero Lugo; and, since 2022, Commissioner of Financial Institutions, Natalia Zequeira Díaz.

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